"This is Aviva" tells the story of Aviva in the words of our customers and employees. Filmed in three of Aviva's key markets - UK, Canada and Turkey - it gives an insight into how Aviva makes difference to the lives of our 43 million customers around the world.
Caption: This is Aviva
Caption: 43 million people rely on Aviva...
Caption: ...for prosperity and peace of mind
Caption: We help our customers to protect what’s important to them & save for their futures
Caption: We’ve been doing this for over 300 years
Rachel Cater: This is Evie, she’s now 6 weeks old and we’ve just taken out the free life insurance for new parents. I definitely think that this new life cover that we’ve taken out has given me peace of mind that we’ve got something there for Evie if anything, touch wood nothing would happen, but if anything did happen to myself or Evie’s dad.
Simi Shasanya: Aviva’s approach to sustainability means a lot to me as an employee, because it means we’re focused on not only being profitable, but making sure we take the right decisions now to ensure that we’re here for the long term.
Thomas Aldridge: About a year ago I got that bad phone call from the fire department saying that my restaurant had been destroyed, there was just a big black cave here. And within four hours I was talking to a senior representative from Aviva Canada.
As I tell my story to my clientele they’re waiting for that “Oh my god, how bad was it?”. And when they hear from me how good it was, they’re actually like doing the “Hmmm, Aviva” or “What’s your insurance company’s name” or “I’ve never heard a sort of true happy story about insurance”
Dominic Clayden: We’ve got a lot of experience of claims, our customers will probably have one claim and we need to help them through that process.
Levent Altinisik: The fire started as we were finishing the construction of the hospital. As we refer to it, when the insurance was most vulnerable. If I had to describe Aviva in one word I would say responsive. They were by our side faster than we could ever have expected.
Gunnur Celik: When our customers need our help we do everything we can to provide them with the best service. We try to make a difference.
Tracey Harrison-Green: My husband got diagnosed with lung cancer. Then I told him about the life insurance policy that I have with Aviva, which then gave him the peace of mind of knowing that he wasn’t going to leave us with the money problems.
It was December, it was nearly Christmas, I had the funeral to organise, and the fact of just going to the York branch of Aviva, and somebody helping me fill out that form, taking that extra pressure off me. And so it paid off the mortgage so I didn’t have the money worries of having to take out a second job etc to look after myself and my son.
Claire Chambers: I think we’re a modern company but we’ve got traditional values. We haven’t forgotten about our core purpose and why we are here and that’s to protect the important things for people, whether it’s their life, their health, their possessions, their home.
Jocelyn Dobinson: We heard the dog barking, and there was a massive fire in the roof and I guess it was coming all through the house. It’s devastating, and there was a lot of crying.
Rick Dobinson: You don’t realise how much emotion you get until you see your house burnt, ok and you deal with that part of it. And then as you start trying to think about things that are, you know “what did you lose?” “Well I have nothing”.
Aviva supported us with the funds which was a big thing. We had money coming in when we needed it. You know we made the claim and the money was there for us.
John Russel: One of the customers that really impacted me came in to our mobile office in Athabasca. Her apartment building had burned down and I was able to write her a cheque for $25,000 and she broke down in tears, but was also full of happy emotions as well too that we were there to respond and assist her, and it just, you know, it impacted me quite a bit.
Caption: A big issue facing society and governments today is funding for retirement...
Caption: ... we help millions of customers save for their retirement and support them in old age
Caption: While you have been
Caption: watching this film
Caption: we have paid
Caption: around £250,000
Caption: in claims and benefits
Caption: That’s £33 billion paid out to customers last year
"This is Aviva" tells the story of Aviva in the words of our customers and employees. Filmed in three of Aviva's key markets - UK, Canada and Turkey - it gives an insight into how Aviva makes difference to the lives of our 43 million customers around the world.
Caption: This is Aviva
Caption: 43 million people rely on Aviva...
Caption: ...for prosperity and peace of mind
Caption: We help our customers to protect what’s important to them & save for their futures
Caption: We’ve been doing this for over 300 years
Rachel Cater: This is Evie, she’s now 6 weeks old and we’ve just taken out the free life insurance for new parents. I definitely think that this new life cover that we’ve taken out has given me peace of mind that we’ve got something there for Evie if anything, touch wood nothing would happen, but if anything did happen to myself or Evie’s dad.
Simi Shasanya: Aviva’s approach to sustainability means a lot to me as an employee, because it means we’re focused on not only being profitable, but making sure we take the right decisions now to ensure that we’re here for the long term.
Thomas Aldridge: About a year ago I got that bad phone call from the fire department saying that my restaurant had been destroyed, there was just a big black cave here. And within four hours I was talking to a senior representative from Aviva Canada.
As I tell my story to my clientele they’re waiting for that “Oh my god, how bad was it?”. And when they hear from me how good it was, they’re actually like doing the “Hmmm, Aviva” or “What’s your insurance company’s name” or “I’ve never heard a sort of true happy story about insurance”
Dominic Clayden: We’ve got a lot of experience of claims, our customers will probably have one claim and we need to help them through that process.
Levent Altinisik: The fire started as we were finishing the construction of the hospital. As we refer to it, when the insurance was most vulnerable. If I had to describe Aviva in one word I would say responsive. They were by our side faster than we could ever have expected.
Gunnur Celik: When our customers need our help we do everything we can to provide them with the best service. We try to make a difference.
Tracey Harrison-Green: My husband got diagnosed with lung cancer. Then I told him about the life insurance policy that I have with Aviva, which then gave him the peace of mind of knowing that he wasn’t going to leave us with the money problems.
It was December, it was nearly Christmas, I had the funeral to organise, and the fact of just going to the York branch of Aviva, and somebody helping me fill out that form, taking that extra pressure off me. And so it paid off the mortgage so I didn’t have the money worries of having to take out a second job etc to look after myself and my son.
Claire Chambers: I think we’re a modern company but we’ve got traditional values. We haven’t forgotten about our core purpose and why we are here and that’s to protect the important things for people, whether it’s their life, their health, their possessions, their home.
Jocelyn Dobinson: We heard the dog barking, and there was a massive fire in the roof and I guess it was coming all through the house. It’s devastating, and there was a lot of crying.
Rick Dobinson: You don’t realise how much emotion you get until you see your house burnt, ok and you deal with that part of it. And then as you start trying to think about things that are, you know “what did you lose?” “Well I have nothing”.
Aviva supported us with the funds which was a big thing. We had money coming in when we needed it. You know we made the claim and the money was there for us.
John Russel: One of the customers that really impacted me came in to our mobile office in Athabasca. Her apartment building had burned down and I was able to write her a cheque for $25,000 and she broke down in tears, but was also full of happy emotions as well too that we were there to respond and assist her, and it just, you know, it impacted me quite a bit.
Caption: A big issue facing society and governments today is funding for retirement...
Caption: ... we help millions of customers save for their retirement and support them in old age
Caption: While you have been
Caption: watching this film
Caption: we have paid
Caption: around £250,000
Caption: in claims and benefits
Caption: That’s £33 billion paid out to customers last year
Andrew Moss, group chief executive, discusses Aviva's full year 2011 results, how we have been transforming Aviva and the outlook for 2012.
Interviewer: Andrew, you’ve announced your 2011 results, so, from your point of view, what are the key headlines on those numbers?
Andrew: Well, I’m pleased with the numbers. I think it was a good year, the operating results were strong, something like 6% on an underlying basis, that’s without Delta Lloyd, which we’ve now sold the majority of. I think, that was done in the face of a, you know, obviously difficult external environment, particularly in the second half of the year, when European markets were extremely volatile.
We’ve been able to put the dividend up by 2% on the back of that strong operating performance. We’ve beaten all of our financial targets that we set for ourselves, on operating capital generation, on the combined operating ratio, internal rate of return on new business in the life business, it’s as high as it’s ever been, and we’re on track to meet the cost savings targets that we talked about, so, overall, I’m very pleased.
Interviewer: From your perspective, what in particular would you say is behind that operating profit of £2.5 billion?
Andrew: Well, I think, as always, with our business, the first place you go is the UK, and we’ve seen our UK life business, which is still our biggest business, reporting record profitability in 2011, the profits were up something like 8%, and, perhaps more importantly, when you look at it over the long term, they’ve doubled in something like the last five years. And that’s really about the products that we sell to our customers, we’re making progress with our customers all the time in terms of our reputation, really pushing forward in market share, in terms of annuities and the protection book.
So, we’re really achieving many of the things that we want to in that business, and then that’s backed up by the UK general insurance business, where profitability’s been going up with the combined operating ratio coming down.
And, again, that’s because of strong underwriting performance in the current year, but also, as always, taking more costs out of the business and making ourselves the most efficient player in the market. That’s our objective, we’ve achieved a lot in that regard, we’ve still got a bit more to do, but the results are beginning to really come through. Europe, too, I think has been a strong performance in the face of what’s been a difficult market.
Interviewer: Regarding the UK business, you are quite clearly very encouraged.
Andrew: Yeah, absolutely. I mean, I think, you know, if you’d told me five years ago this was where we were going to be, particularly in the UK life business, I’d have been absolutely delighted. We’re writing new business at a rate of return of something like 15%.
So, that is a very attractive return in what is a very stable and regulated market. And we’ve been able to do that and put capital to work in particular areas, such as annuities, where we have, I think, competitive advantage in terms of pricing. We’ve been able to grow distribution, particularly for the protection book.
So, you know, in the last year alone, we’ve put in place new agreements or enlarged agreements with HSBC, with Barclays, with Santander, and there’s more coming down the track there.
So, our reputation and our cost efficiently allows us to win that business. So, we’ve seen our protection market share going up from about 11% up to about 15% in the course of the last three years, and on track to grow further.
Interviewer: Now, in Europe, there has been significant uncertainty, so how have you achieve growth there?
Andrew: Well, look, our businesses in Europe are strong, strong businesses, and we have, you know, strong customer franchises and strong distribution in our businesses. And that starts with France. You know, France is our third most profitable business in the group, and it reported increased profits again in 2011.
So, that was encouraging to see, and, on the back of that, we have Spain recording record profits as well, Poland doing very well, more on the protection side, actually, than the pensions side. And, you know, I think the overall outlook for those businesses continues to be very strong, despite the market volatility that we saw in the second part of the year.
Italy was more challenging, as was Ireland, and we’re doing things about those two businesses, making some quite radical changes to the Irish business, bringing it under the umbrella of the UK, which definitely served customers well in Ireland, and we remain very committed to the Irish market, but providing product out of the UK which will be cheaper for customers and more profitable for us. So, a real double benefit in that regard.
Interviewer: What about the strength of Aviva’s balance sheet, how much of that has been a priority?
Andrew: Well, we’ve, over a period of time, built capital strength in the Aviva balance sheet. And certainly since 2008 and the financial crisis, you know, that’s been an absolute priority for us, to maintain strength in the balance sheet. We built our capital strength up through to the end of the first half of 2011, and that served us well when things got really choppy in the second half of 2011, particularly in Europe.
So, you know, both on the IGD measure and on the economic capital measures, we were able to withstand some very big market moves, particularly in sovereign debt valuations in the second half of 2011. So, whilst we saw the capital ratios coming down a little bit towards the end of the year, what we’ve reported today is, actually, they’ve come up again substantially in the first part of 2012.
So, I think the message is a clear one. The balance sheet is strong, the capital position was built up to withstand shocks, there was a shock in 2011 in the second half, but we came through it well and the capital ratios are back up now.
Interviewer: Can you give us an update on your strategic developments, what progress are you seeing there?
Andrew: Well, good progress, I think. 2011 was really encouraging in that respect. And let’s just remember what the strategy is about. First and foremost, it’s growing, in our key markets, and so the UK is a fantastic example of that. We’re growing market share in the Life business, we’ve been growing market share again in the general insurance business, premiums are up something like 8% in 2011. We had something like 400,000 new motor policies in the UK in 2011.
So, that’s the first really important part, I think, of the strategic debate. Now, the other side of that is that, whilst we’re allocating capital to our big key markets, we have made decisions to exit some of the markets, and we’ve made good progress on that in 2011.
So, we sold down another slug of Delta Lloyd, so we’ve deconsolidated Delta Lloyd in the Netherlands. We sold the RAC, which is a non-core business here in the UK, at, I think, a good price, representing something like 17 times earnings, we did that in June of last year.
And, just recently, early this year, we’ve announced the sale of our activities in the Czech Republic, in Romania, Hungary and Slovakia. So, all of that, I think, augers well for the future in terms of making sure that we’re allocating capital to the businesses that we want to, and making progress on getting out of the businesses that we don’t want to be in for the long term.
Interviewer: You’ve spoken very passionately in the past about putting customers at the heart of everything Aviva does, so how is that working, how is that progressing?
Andrew: Well, the Customer Agenda, I think, has made fantastic progress in the course of the last two or three years. We’ve measured ever more rigorously, I think, what customers are saying about us, thinking about us. And the results of that have been, I think, there for all to see.
Our Net Promoter Scores have been going up, so that’s pleasing to see. We’ve still got work to do on that front. And this is about providing good service to customers and good value to customers, in terms of the products that we provide. So, certainly in the UK, I think we’ve made good progress on that, and that’s true on a number of other markets, in Canada, in the US, and in some of the European markets, as well.
But it’s something – you mentioned I’m passionate about it – I think that my real priority there is to keep pushing that agenda. Because I think, whilst we’ve made good progress, I think it can be a source of real competitive advantage to us as we push forward. So, pleased with where we’ve got to but demanding more from our people in terms of getting further.
Interviewer: So, Andrew, looking ahead, and in your view, what is the outlook for Aviva in 2012?
Andrew: Well, look, the world’s still a reasonably uncertain place, I mean, you know, the second half of 2011 proved that, I think. But I think, at the end of the day, the strength of the businesses we have, and you see, you know, our operating performance, stronger again in 2011, over a strong 2010, proves that, essentially our strategy is working. And the choices we’re making about where to allocate capital are coming through now in terms of our key markets.
So, the 12 key markets that we’re focusing on, profits were up something like 9% in 2011. We’ve got to push on, on an operational front, from there. And to help us do that, we’ve set some new targets for 2012, which actually push up the internal ratio return requirements in the business above 13%. We’re keeping the combined operating ratio requirements. And the operating capital generation targets, we’re upping guidance on that, as well.
So, I think that signals confidence in the things that we can control to make sure that we continue to make progress that comes through to the bottom line. Over and above that, of course, there are a lot of things going on in the outside world, and managing the risk associated with that is an equally important task, and I think we’ve got a good track record of doing that over the course of the last few years, but we will continue to devote energy and resource to that side of things, as well.
Interviewer: It’s always good to hear your views, thanks for your time.
Andrew: Thank you, Simon.
Pat Regan, chief financial officer, talks about Aviva's 2011 full year results, including what's driving the group's performance, increased operating targets and the priorities for 2012.
Interviewer: So, Pat, let’s begin by looking at what you’ve announced today. Talk us through the headline numbers.
Pat: Sure, thank you. So, the headline numbers, operating profit at over £2.5 billion, again, up some 6% on an underlying basis. Operating capital generation, which I think is a stand-out feature in our results today, at £2.1 billion, up some 25%. Life new business profitability at over 14%, which is a record high for us, I think. And our combined ratio at 96.8% and another improvement in the general insurance profitability.
Interviewer: Now, clearly significant is the increased net operating capital generation, what’s behind that?
Pat: Yeah, thanks for that. A few things, I think. One is the profitability and cash flow we make off our in-force customers on the life business. We have almost 30 million customers, we do a good job in serving our customers well and keeping our customers, they give us a very predictable and growing stream of profits from our in-force life business.
Second is the increased profitability we make in general insurance, which adds, as well. And the third is, investing less capital, investing capital more efficiently in life new business profitability, which we’ve done, I think, really well over the last couple of years, almost halving the amount of capital we invest in life new business, whilst maintaining almost the same level of sales.
So, the combination of those three things, in-force life profits, growing general insurance profits, and more capital efficiency on the life investments.
Interviewer: Given that the dividend is clearly an important topic for your shareholders, what is driving Aviva’s dividend payment for 2011?
Pat: Yes, we’ve increased the overall full year dividend by some 2%, to 26p. We have a strong dividend yield, that’s one of the strong features of the Aviva story. And our profit cover, those £2.5 billion of operating profits, turn into a profit cover of over two times, and on our operating capital generation, that also translates to a very strong free cash flow yield supporting that dividend, as well.
Interviewer: The life insurance appears to be performing well, so give us some insight into the life result?
Pat: Yes, our life profits are up by some 7% in the year. And a couple of things that are going on there. One is the in-force amount of business that we’re managing has gone up, our in-force reserves have gone up, so we’re keeping more customers, and we’re adding to that stock of customers.
The second thing, as we write new business, we’re writing it at increasingly profitable levels, so that adds to the profitability, as well. And then we continue to get a strong flow of underwriting margin, so when we price business, on expenses, etcetera, we do even better, and we’re getting an increasing profitability stream from that.
Interviewer: Let’s talk about the general insurance business, how is that performing?
Pat: The general insurance business is both increasing profitability and growing at the same time. That’s clearly true in the UK, but true in our other big businesses around the world. Very strong results in Canada, some 95% combined ratio, very strong results in France, a 90% combined ratio, and a 96% combined ratio in the UK business. What’s a strong feature for all of them, we’re growing personal lines well, particularly personal motor.
Our brand’s working really well, we’re getting new customers in the door. We’re also really efficient in terms of how we’re managing that. Our expense ratios are down across the piece, so as we’re adding new customers, we’re doing that as essentially a flat expense base, and all the while sticking to our guns of having really good disciplines around things like underwriting and claims management.
Interviewer: To what extent would you say the 2011 performance was affected by market and economic conditions?
Pat: I think in terms of operating metrics, as you’ve seen, our operating metrics are very resilient. As you would expect, we saw some unrealised movements, our mark to market movements on our investments. And that impacted our bottom line profit before tax, at £87 million for the year, that was both in Delta Lloyd and in the rest of the Aviva business. Now, because they were unrealised, they’ve actually largely reversed, post-year end to the period now.
Interviewer: How have you been managing Aviva’s capital position?
Pat: We’ve done a lot of work over an extended period of time to build Aviva’s capital surpluses. Really, over the last two or three years, that strong net operating capital generation is a big feature of that, plus other kind of bigger things, like the sale of the RAC, the sell-down of Delta Lloyd, now down to a 40% holding from 100% a couple of years ago. Continued to work on our pension scheme and move that into a much better financial position.
So, some big picture stuff. We also worked on smaller things, like product pricing, product guarantee levels. All of that stood, as well, to build up our capital buffers to withstand what’s clearly been a very volatile period, particularly in Europe and the latter half of last year.
Interviewer: And you have a significant presence in Europe, to what extent has Aviva been affected by eurozone issues?
Pat: Well, as I say, clearly, the European financial markets were in a much more uncertain and volatile period, particularly in the second half of 2011. What you saw was corporate spreads move out and government spreads, indeed, move out, as well. In terms of our core operations, though, we increased operating profits in Europe, up some 4% or so, very strong results in places like France, Poland, Spain. And in a number of those areas, our new business sales, as well, were remarkably resilient.
So, I think what we tried to do was focus, again, on keeping our customers, managing them well, doing some good product pricing and managing our capital particularly efficiently in what was a volatile market.
Interviewer: Why have you confirmed your plans to increase Aviva’s targets for 2012?
Pat: Well, I think we feel good about the progress we’re making kind of more broadly. We set the financial targets originally just over a year ago, we beat each in our performance in 2011, so I talked about the operating performance, it’s been really resilient. Life new business profits, general insurance profits, and that operating capital number. So, I think, on the back of what we done in 2011, we felt confident enough to slightly increase those targets for 2012.
Interviewer: Finally, looking at year ahead, what are your thoughts about 2012?
Pat: Well, I think, operationally, again, we’re going to try and carry on doing the things we did in 2011, so, keep our customers happy, manage our expenses well, allocate our capital in a really kind of efficient and disciplined manner, and do all those things so we continue to generate strong profits and continue to generate strong operating capital generation.
Interviewer: Very interesting indeed, Pat, thanks for your insight.
Pat: A pleasure, thank you.
Over the last three years, we've been changing the way we look after our customers in the UK. We've been creating a culture that puts the customer at the heart of everything we do, simplifying processes to ensure we're providing the best possible service. It's made a difference to our employees and our customers; employee engagement and customer satisfaction have both increased.
Much of the cultural change has been led by the people who know our customers best - those at the front-line of the organisation. We call this new approach "systems thinking." Hear more about it from the people who are making it happen.
Caption: At Aviva, we’ve been changing the way we look after our customers
Caption: We’ve been putting them at the heart of everything we do, to ensure we provide what they really want from us
Caption: Here’s how we are doing it…
Aviva employees speaking
Employee 1: Welcome to Aviva you’re through to Kylie Read how can I help?
Employee 2: Hello my name is Samantha I’m calling from Aviva.
Employee 3: Good morning speaking.
Speaker 1: Hi Kylie it’s Amanda from Age Partnership.
Employee 4: Oh hello Amanda.
Employee 5: It gives me great job satisfaction.
Employee 6: In my mind it’s like a commonsense approach.
Employee 7: A fantastic piece of brilliance.
Employee 8: To me it’s just great leadership.
Employee 9: It’s Aviva trust in us to do the right thing by the customer.
Employee 10: It’s actually giving the customers what they want not what we think they want.
Employee 11: I couldn’t believe that we hadn’t done it sooner really.
Employee 12: I think Systems Thinking has been a phenomenal transformation for Aviva ’cause it’s about putting the power into the front end of the business so the people that deal with customers, the people that sell customers day to day those are the people that can really, really work out the best way of running our processes, the best way of structuring our business.
Employee 13: A customer can’t understand you’ve got to take so many calls in an hour, they want to be treated correctly.
Employee 14: Well Systems Thinking is an everyday thing, it’s all a matter of finding out exactly why the customer’s calling us and making sure that we do everything to meet their requirements.
Employee 15: What steps we’re doing that we don’t actually need to be doing and what is value within that work by removing the waste you’re then improving the capability to do even more work.
Employee 16: We put all post-it notes over the walls of the system and we looked at how much non value and waste there was and started picking bits out and eventually we came up with a much more user friendly process which suited our customers.
Employee 17: I’ve gone from taking 100 calls a day to maybe 10, 15 calls a day. I know the customers are going away with what they want and I know they won’t have to call back.
Employee 18: We’ve trained all of our staff so they’re multi skilled so what that’s meant is actually we’ve seen huge efficiency savings.
Employee 19: We've improved the time it takes to pay customers their money on equity release and now we can release that when they are on the phone and it’s in their account in a matter of days. We can also now pay them their money they're borrowing against their property in half the time we use to when there was repairs that needed to be fixed.
Employee 20: When you focus on targets you lose focus on the customer themselves.
Employee 21: The fact that Mr and Mrs Smith have phoned up and you can hear in their voice how pleased they are in what we can do for them, what me as a person, what Aviva as a company can do for them.
Employee 22: We learnt this version of Systems Thinking from Vanguard who have worked with us over the last three years. The most mature areas that are using Systems Thinking now have customer satisfaction somewhere between 80 and 90%.
Employee 23: People can recognise they’re calling Aviva now where before it was just another company. People kind of feel the difference in the experience they have.
Employee 24: You hear it all the time that the customer now will say you did such a good job on my motor insurance can I have a quote for my home insurance?
Employee 25: We’ve been hundreds of years putting a business together that’s a significant business and we’ve got lots of customers. This is about continually changing the way that we think about those customers to give them something better.
Employee 26: The things that make me love working for Aviva now is the fact that we really are starting to demonstrate that we do care, and not just for our customers, but for our people as well.
Caption: In the words of our customers
Customer 1: The service and amount we’ve had has been very, very good, we couldn’t fault anything. Very, very pleased.
Customer 2: The really encouraging thing for us is that, you know, you’re willing for change.
Caption: Systems Thinking initiatives have supported an increase in customer satisfaction and employee engagement
Caption: We have seen, in our existing annuity business, a 26 point improvement in our Transactional Net Promoter ScoreTM
Caption: And a reduction in our call volumes by around 20%
Caption: We have a culture that we are proud of
Employee 29: I would never go back to the old way of working. It’s a world away from where we are going.
Caption: www.aviva.com and #aviva
On Wednesday 1 March, Andrew Moss, group chief executive, Aviva Group, opened The Economist's Insurance Summit in London. The prestigious event, which was attended by over 100 senior insurance executives, regulators and policy makers, looked at what role the insurance industry should play in society today.
In his key note address Andrew Moss talked about the sustainability of the insurance industry and the need to continue innovating in an ever changing society, ensuring we are in the best position to provide our customers with the products and services they need.
Andrew Moss: Good morning, everybody, and a big thank you to The Economist for inviting me, last August, I think it was, to come and talk to this group, it looks like a fantastic turnout. I’m not actually going to spend a lot of time talking about things like Solvency II in my speech, because, actually, I’m going to try and focus on some of the other challenges that the industry has, and exactly how we can cope with those.
So, things like, for example, the development of the digital world, and what that means for the industry. So, I’m pretty confident that when we get to the Q&A, things like the Eurozone and Solvency II might be questions that you want to ask me about. So, very happy to talk about those things then.
But, actually, what I’m going to do in my speech is be, actually, resolutely upbeat about the industry. And I hope that will set a tone for the day, because, in my view, I honestly don’t think there’s been a better time to be in insurance, and the reason for that is very simple. Because, I think what we provide for consumers has never been so sought after or so necessary in the society that we now live in.
Some of the macro issues which are facing that society, whether it be energy consumption, climate change, obesity, consumer debt, all of those things have some impact on our industry but, actually, we’re working in an industry that provides peace of mind for human beings, by being experts in managing risk. And that’s really what our industry is all about, and we’ve been doing it for a very long time.
So, Redefining Insurance, which is the title of today’s sort of theme, is actually something that the industry has been doing for something like 400 years, and the industry, of course, has been evolving as society has changed. And, as society redefines itself, so insurance has to follow and become an even greater part of it.
So, a hundred years ago, we didn’t have mobile phone insurance. We could have had pet insurance, but we didn’t, at that time, it’s now quite a popular product here in the UK. But, on the contrary, the first defined benefit pensions were created more than 150 years ago.
So, what I want to do is try and celebrate a little bit of what we are, think a little bit about what we can do better, because, of course, there are things that we don’t always get right; and then celebrate what could be the potential for the long-term of the industry. Because we have, by definition, to be a built-to-last industry. We’re making promises to our customers, sometimes, for 40 or 50 years. So, sustainability is a vital component of everything that we do.
So, let’s start with what we are, and let’s just be a little UK-centric in that discussion to start with, so, let’s take pride that we here, in the UK, work in Europe’s largest insurance industry and, in fact, the third largest in the world, and we are a major contributor to economic growth and to the economy.
There are some big numbers here, 2½% of GDP, about £10 billion in taxes contributed to the Treasury. Five million small businesses who we take risk away from, so that they can get on running their business. Aviva alone, last year, paid out £33 billion in claims. And by the time I’ve finished speaking here, in about 15 minutes, that’ll be about another million pounds paid out. So, our role in society, intrinsically, is one of responsibility. We invest in infrastructure projects, for health, for education, and for housing, and we employ a lot of people here in this country, about 350,000.
And what do those people do, well, if you go to my call centres and listen to them, actually, what they’re doing is taking calls from people who are in trouble. Recently bereaved relatives, people who have just had a traumatic accident at the roadside, or just been burgled, or just been told that they’re terminally ill.
And, at very raw moments in people’s lives, we have to help them and provide a service and provide them with security that they need at that time. And behind every claim, of course, there’s a more technical side to the industry. There’s a highly trained actuary whose calculations have carefully assessed the risk and determined premiums paid. So, we’re not right at the front line, we’re not nurses, we’re not doctors, but what we do does affect people for the rest of their lives. And I say that leading people in this industry, therefore, is an immense privilege.
And over and above that, of course, we’re a major investor. The UK industry invests around £1.7 trillion across the UK economy. And, of course, we have to work with governments of the day on issues, like now, from flooding to pension reform, and on many other things as things progress.
So, as I said before, society changes, insurance has to change with it. Let’s think about society. I don’t know if any of you in this room have become parents in the last year. Well, if you had a son, he has a one-in-four chance of living to be a hundred. If you’ve a daughter, it’s a one-in-three chance.
At the same time – and it’s not the same one third, it’s not just the female side of the gender, but one third will be obese in their life. And it’s estimated that, on average, they will have 20 different employers by the time they reach retirement.
So, one of the big first order effects of that is that final salary schemes are a thing of the past. And the retirement landscape has undergone a seismic change at a time when state finances are hugely constrained.
There’s no question, therefore, that the partnership between business and government has to be there to deal with one of the most significant challenges facing government and society at large. And on issues like open market options for annuities, we’ve been arguing for some time that there’s a real opportunity to champion the needs of the consumer and bring greater simplicity and transparency and competition to the annuity market here in the UK. And I’m delighted that the ABI are moving in that direction, and we’ll very soon be issuing guidance around those issues.
We were very pleased to see support in the recent European White Paper on Pensions for the concept of annual pension statements for all EU citizens, allowing people to compare projected retirement income against their own expectations and take action in a timely manner as a result. And, of course, it’s not just about pensions, it’s much bigger than that.
Long-term care is one of the things that people worry about more than anything else. And over and above that, the renewal of the country’s infrastructure is another massive financial task that the industry and government need to work together on.
So, all of that, I think is positive, and demonstrates the potential of the industry and what it can do for society. But, also, I have to say, we have to acknowledge that sometimes, in the past, and probably still today, it hasn’t got everything right. So, a little bit of audience participation here, how many of you in this audience have a pension?
Okay. How many of you know, today, what it’s worth? That’s impressive, actually, that’s very impressive. Sometimes when colleagues do that, nobody puts their hand on the second part of the question. But I think there is a real question, do we do enough to help on that? So, you know, pension statements are, I think, generally thought of as virtually incomprehensible.
I was up in York in my Life operation, two or three weeks ago, listening to people who are ringing in three months before their pension matures. And the general status of those people is that they simply do not know what is going to happen, how much their pension is worth, and what their choices are.
And we, for example, in the course of the last year, have changed our policy on that, rather than sending out a letter and a thick pack, which, again, people regard largely as incomprehensible, we ring them up and we talk to them about it. And it’s amazing what that small and simple change can do in terms of helping people to make the right choices.
What about motor insurance? It’s a topical issue at the moment. There was an insurance summit at 10 Downing Street just a few weeks ago, talking about those issues. And there are real issues in that area.
Last summer, my car was sitting quietly in an underground car park, and my neighbour, who regularly parks their car next to me, scratched the side of my car and was kind enough to drop me a note into my flat saying that they’d done that. The process worked very well, their insurance company paid the claim, it was fine. But within just a few days, I was getting texts asking me to claim for my whiplash injury.
It’s a fact, we see it all the time. In Aviva, we often use videotapes of accidents. A recent one that I saw, a car just scraped the side of a bus, absolutely no physical injury to anybody, either in the car or the bus. Four people on the bus made whiplash claims, including the driver.
When you look at the tape, the driver is driving, the impact occurs, there is no perception of movement whatsoever. This is the nature of what is happening in the UK in terms of compensation culture at the moment. So, I think we’ve got to make sure that we don’t lose sight of our business model. We should not be making money from whiplash claims and referral fees, of fraud, or legal expenses. We should be making money from managing risk. And we probably haven’t yet served young people well, managing to find a way to deliver affordable motor insurance for them.
And technology might be on the verge of making this a possibility. And, again, we at Aviva have had a go at this already, we had, back in 2004, 2005, a product which meant we put a black box in the boot of your car, and we were able to monitor speed and time of driving on all of those things and charge on a pay-as-you-go basis.
It did not take off. And it didn’t take off for two reasons. First of all, it was actually uneconomic to put the boxes in the back of the car, and people didn’t like the inconvenience that was necessary in terms of that installation. And, secondly, people didn’t like the sort of Big Brother watching you element of that. But the reality is, this device, even in just five years, has changed the nature of that.
I’ve got an app on here which is something called a cycle meter, and so when you go cycling, it tells you how fast you’ve gone, what altitude you’re at – it’s not very fast in my case, I’ll just hasten to add, except downhill, where the weight starts to tell, I have to say – but the reality is that that sort of technology is going to make that much, much easier, and I think it will become the reality of the way people pay for insurance in the future.
Now, while the industry gets things wrong from time to time, I think the other thing we’ve got to make sure is that regulation does not compound this. Nobody argues that insurance needs to be regulated. If you’re making 30 or 40 year promises to customers and taking their money, actually, it’s hard to think of a definition of an industry that should not be regulated more.
So, it plays a key role in protecting customers, in promoting financial stability, and ensuring that responsible companies operate on a level-playing field. So, it should encourage the sustainability of the industry and fairness for consumers. I think we have to ask ourselves some questions today, particularly in terms of the reaction to the financial crisis, as to whether that was happening. Solvency II is at an enormously delicate stage in its negotiations. So, regulation should be ensuring that we do everything we can to provide peace of mind and not get in the way of it.
And I just want to say that Aviva, because more than half of our business is here in the UK still – we are very, very committed to the UK and to Europe, which remains the heartland of our business. And we believe that it’s actually vital that a British point of view is heard. And, in that, protecting the consumer here in the UK is of paramount importance.
Now, let’s just talk about sustainability for a moment because, as I said, I think our businesses have to be built-to-last, and our customers have to believe that that’s the case, given the length of time that they’re investing with us. We’ve got an interesting example at Aviva. One of my colleagues, a man called John Lister, who’s been the chief actuary in our Life business here in the UK. His father before him was Norwich Union’s Chief Actuary. So, today, John literally lives with the impact and the decisions that his father made.
And it’s not actually a bad way to think about our business in the responsible way in which you should be taking decisions that will withstand all of the tribulations of what might happen in the world in the intervening time. So, sustainability is important but it’s not a new concept to us, it’s actually in the DNA of insurers.
If you ask who has Aviva insured over the years? Isaac Newton, the Titanic, Winston Churchill, John Kennedy, all of those people, or objects, have been insured by Aviva. And running a sustainable business is about how we treat our people, our customers, and our contribution to the communities in which we work. And, of course, the economic growth of the company itself is vitally important. And there’s a tremendous amount of power inherent in the investment choices that we make, because we can influence and create sustainability in other companies if we use that influence correctly.
And that alone, I think, makes an extremely powerful contribution going forward. So, there is a huge amount of potential inherent in the industry. Two years ago, I co-chaired with Alastair Darling, then then Chancellor, an insurance industry working group here in the UK, that was looking at a vision for the insurance industry in 2020.
And one of the key outputs of that, in terms of statistics, was the fact is that, in terms of pension payments, motor insurance payments, accident and health, things like that, about two-thirds of the burden of that falls on government, and about one third falls on the private insurance industry. If you move the dial by just 5%, that is £17 billion which is taken out from the burden of the public purse. That is a vast sum of money, and certainly any government, of course, is interested in that, when the budget deficit and changes in society are so pressing.
And what else is happening in terms of the development of the industry? Well, let’s just think back to insurance products that didn’t exist even 20 years ago, and let’s imagine what might emerge in the next couple of decades. Long-term care. I mentioned it earlier, inextricably linked with pensions, will be radically overhauled, it has to be. People will be saving all of their working lives to fund all of their retired ones.
Oyster Card insurance, it’s definitely on the way. Swipe in, swipe out, you’re charged by the hour or the trip or the event. And given the volume and sophistication of data about people available on their phones, your phone becomes a risk map, which means instant cover can’t be far away.
And insurance for the mobile wallet, again, the phone is fast becoming the hub of all your financial information and a means of payment. And as more and more is done on a digitally smart phone, the notion of how you protect and insure yourself inevitably extends. For business products, for cyber security, to deal with fraud and hacker threats. And community-based insurance, certainly being talked about now, groups of friends buying insurance policies together and pooling risk. Driverless cars.
The technology already exists, it will come, it’s a risk we will have to take on board. And intelligent houses. So, what does all of that mean? Because all of that change is coming and it’s coming fast.
So, it means that while we should be proud of the industry, its ability to endure, and all it means for the UK, it means that we do permanently have to be evolving in a changing society for the customer of the day, never losing sight of the core purpose, to manage risk excellently, to create peace of mind for our customers. And that is a vital pillar of our economic system and of our society itself.
It means also that we have to look honestly at ourselves and improve. And it also means that we need regulation that enables us to do our job for individuals. We should use our investment strength to help government, society, and promote sustainability. And we should innovate probably as never before.
Technology doesn’t change the fundamentals of our industry but fundamentally is changing consumer behaviour around us. I have to say that, as far as I’m concerned, all of that presents an extremely exciting set of challenges. And, in that sense, therefore, I think there has never been a better time to be in insurance.
This feels like a very, very good turnout. I think it’s going to be a good day. And I really do want everybody in the room to feel proud to be part of what is, I think, a very unique and very special industry, thank you.
Andrew Moss was a guest host on CNBC's Squawk Box programme on the morning. Watch extracts from Andrew's interview.
Rebecca Meehan: Today's Stock in 60 is Aviva. Pay very close attention to this because we will have the CEO of the business on a little bit later. You'll be tested on all of these numbers. Looking at the stock analysis to start with and the shares of Aviva yesterday getting a big bump up when we saw stocks around Europe getting a boost.
But some of the more specific figures relating to this company, the market cap almost at £8.5 billion, the dividend deals of nearly 8.5 %, price earnings ratio 6.349 to be specific.
Now let's take a check on what the analysts believe is the case for this stock. The vast majority of analysts that have recommendations out on the shares are in favour of it. Of the 31 analysts who rate the company, 20 of them have a buy or a strong buy, 11 have a hold, no sell ratings on this stock. The shares though have been suffering recently underperforming the FTSE 100 and the stocks and insurance sector.
Andrew Moss: I think it's been a fantastic you know three years when really you've been getting the company through the financial crisis. You're a bit volatile again at the moment, but during that point, you know, during that process company's much leaner, much more efficient, the profits are rising, costs are down from £6 billion to £4 billion.
You know we get through this next leg of crisis, which I'm very confident about, and I think you're going to see the brand working brilliantly in the UK and Trevor is going to make a fantastic difference to that as well. I'm really looking forward to him coming on board.
Geoff Cutmore: Let's go back to Andrew Moss then. Andrew's with us from Aviva. Andrew I was just having a look back at some of the newspaper headlines, you know, knowing that you were coming up and what this one in the Telegraph sort of stuck out for me, 2011 the year Aviva must deliver. Of course you announced a whole slew of targets at the close of last year, not least this reduction of hybrid debt. How's that all going? How are you doing on these targets?
Andrew Moss: Well we're hitting them all frankly, Geoff. I think you know even in what are clearly very difficult markets in the last three months, we're able to announce profits up at 5% in the first half. 21% up in Europe, which is quite interesting given what's going on in the eurozone.
So it just shows I think the strength of the business, the underlying business and you know the eurozone I think is obviously right in the spotlight at the moment but you can't get away from the fact that, ok it's 7% of the world's population but still 35% of world GDP.
So it's incredibly important to the world economy. People have money, they save money and they certainly need to save more because I don't think any of us thinks that governments are going to be able to fund people in retirement the way they have over the last few decades. That's pretty evident in today's world.
And so, you know, we have eight markets in Europe where we have large businesses, that's working very well for us at the moment. That isn't to say that, you know, clearly as we earlier talked about, the asset side of the balance sheet's under a bit of focus at the moment.
But you know we think we've managed down our exposures there and we're in good shape. So we're hitting our targets, we are I think realistic about the external environment at the moment but quietly confident frankly.
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As a result of our You Are the Big Picture campaign, Aviva raised enough money to fund two new Mobile Learning Centres, run by Save the Children in Delhi India. The buses, which hit the road in April 2012, provide a bright, engaging learning environment for children. They will head out across Delhi to markets, railway stations and other places where street children often spend their time.
The two existing centres funded by last year’s campaign have already reached hundreds of children in Kolkata. These centres help Save the Children bring street children closer to education by providing a place where they can work directly with them, their employers, families and communities.
Manabendra Nath Ray, State Manager, Save the Children ,WBO
It’s a very proud moment for Save the Children to launch the mobile learning centre supported by Aviva and Street to School. We have worked with Aviva since 2009 and we are reaching out to underprivileged children who are on the street or on the pavement and try to ensure their right to education.
Despite that effort there is still a group of children who are being deprived of their basic right to education and this initiative is actually trying to make education available on their doorstep. There are children that are still not working; there are children that are not allowed to have access to any education services or facilities.
Two such vehicles will be moving through the city in different areas where there are a high number of children on the street and out of school.
This van will have the facilities, like you can see, of interesting materials that we will be using in this vehicle and it will be catering to the need of children 6-14 years of age. So, we have started with these and then we will assess the learning needs of the children and increase the stock of books which will be used by the children.
It will also have audio visual facilities which we can use for interesting games and different types of learning materials.
This van will also have two trained educators and a councillor and a community mobiliser who will actually be travelling in the bus to different locations. They will actually interact with the children, interact with the communities, with the employers and other stakeholders and to mobilise the process of the children who are out of school and cannot access school, they are participating and engaging with this type of process. Prepare them through these types of services and then integrate them with the mainstream schools.
We have a plan to reach out to 10,000 children over two years out of which we will be providing direct services to 3000 children, prepare them to school standard and then integrate them with government sponsored schemes and schools. That is the idea of the mobile learning centre.
This year Aviva has a plan to continue with the Big Picture campaign and part of the donations that will be received from the Big Picture campaign will ultimately be impacting this particular initiative and another programme called Street to School which we are implementing through Aviva support in India.
Clive Bolton, at retirement director, Aviva Life UK, discusses Aviva’s the research findings from the Future Prosperity Panel.
To find out more about Aviva's Future Prosperity Panel visit http://www.aviva.com/fpp
Hello, I’m Clive Bolton and I’m the at retirement director at Aviva Life UK.
Well, as Andrew Moss said, we bought together the Future Prosperity Panel to tackle one of the really big global financial issues of today and therefore the panel consists of nine experts accomplished in their fields to kick-start the debate.
Well there are a couple of examples that really stood out for me; firstly was Carl Honore. He talked about how we could use gaming, particularly with younger generations of people in their 20’s, who use online games to learn and to stimulate engagement. He asked whether we could use that in the context of planning your future finances.
And another one is Alain de Botton, who talked about the slightly negative attitude that we have towards saving. It can sound very bloodless or misally and in actual fact saving is a precursor to giving and really we should attach it to the human spirit of generosity.
Have a plan. There are some people who do save well for their retirement and actually know what they want to do, but a lot of people put it to the back of their mind. For instance, they say they’re going to sell up and move to a cottage in Dorset without actually working out if cottages in Dorset are any cheaper than the house they are currently living in. Therefore even at the most basic level we urge people to look at what they’ve got, what pension arrangements they have and match them against their plans.
Health is a really important issue and in fact in some ways health is your biggest financial asset as you reach that later life stage. It’s all very well saying you’re going to work into your 60’s but the thing that will actually keep you doing the job that you may actually even enjoy will be the fact that your heath is sufficiently good to allow you to do that.
Well I think it’s important to separate what individual companies like Aviva are doing with the bigger debate that we need to have in society - this is not only in the insurance industry but with regulators, government and also with society as a whole. Therefore what we’re doing at Aviva through things like the Future Prosperity initiative is adding to that debate so we can move to some sort of consensus.
Well we’d really welcome people to join and share their views and so therefore if they want to do that and want to share or talk about what they think, they can go to our website on the subject at aviva.com/fpp and let us know.