6 July 2011: Andrew Moss, group chief executive, Aviva plc

Andrew Moss, introduces the Future Prosperity Panel.

As part of the "You are the Big Picture" campaign, Aviva has brought together some of the world's leading thinkers from public policy, business and behavioural economics backgrounds to take part in a Future Prosperity Panel (FPP).

Recognising that trust in the financial sector has fallen in recent times and people are not preparing enough for the future, the aim of the FPP is to provoke renewed debate about safeguarding future prosperity and building a culture of sustainable saving.

To find out more about Future Prosperity Panel visit http://www.aviva.com/fpp

Transcript:

Simon Meadows: Andrew, we’re here to talk about the Future Prosperity Panel and its new report – so what’s it all about?

Andrew Moss: What we’ve decided to at Aviva is ask nine different people, from different geographical backgrounds, and different work backgrounds, what they think about the big issue that we’re all facing today, which is that we need to save more money for our future.  And Aviva is about prosperity and peace of mind, that’s the reason we exist as a Company.  So we’ve been doing some listening, but I hope it’s going to form some views about what we do in the future, as well.

Simon Meadows: It sounds very interesting, but why do it now?

Andrew Moss: People are living longer, and in a number of developing markets, people are also getting wealthier, and they’re having to think about different ways of saving, and what they’re actually going to do in retirement.  And governments also are having to do some pretty hard thinking about the way they are taking things forward – the fact is that in many developed economies, they’re not going to be able to provide for people in retirement the way that they have done historically; we’re seeing those issues in the UK, but it’s true across all of our business, right across Europe and some other markets as well.  So we think it’s timely.
 
Simon Meadows: You took part in the debate yourself, so what was your experience of that?
 
Andrew Moss: Well, I think to have people from completely different backgrounds coming at these issues was really refreshing – it certainly got me thinking about some of those issues in different ways – and of course, the perceptions of financial services companies, in the minds of people in other parts of industry, or in other walks of life, is actually a key issue in this, so I think getting those third-party views in a fresh way was really stimulating and enjoyable.
 
Simon Meadows: It’s clearly a complex issue – so what do the thinkers actually suggest?
 
Andrew Moss: Well, you know, they come up with a whole host of new ideas.  Some of them are similar to what we’ve thought about before; we know financial education, for example, is a big issue, wherever we do business.  But actually, some of the, perhaps more radical thinking, around encouraging saving by getting people involved in gaming, for example, which I think it’s Carl Honore has as one of his ideas, I think is fascinating, and really keys in to one of the audiences that we want to key into, which is younger people – because people get to this issue and they start saving early, then they have to save less to make a difference as they go forward in their lives.
 
Simon Meadows: There’s lots to think about here, but what is Aviva already doing?
 
Andrew Moss: Well, a great deal, and I’m very proud of the things we’re doing.  So, for example, on financial education, we’re already investing in helping young people in schools to improve their financial literacy, and really that’s a common theme that runs through all of these essays.  More specifically, as regards the annuity market here in the UK, we’re very interested in promoting what we call the open market option, so we want a more transparent market in annuities, so that people can shop around, and can get the best value for money when they’re buying annuities as they head into retirement.  And in Europe, for example, we’re pushing on governments to give people annual pension statements.  You know, the problem is, at the moment people don’t really have visibility of what they’re actually going to be receiving in retirement through whatever retirement schemes they have.  As with all things, if you get a regular statement, and you look at it, you focus on it, and it makes you think about whether you should be doing more.
 
Simon Meadows: So what specifically will Aviva do differently as a result of the Future Prosperity Panel and its new report?
 
Andrew Moss: Well, I think there’s a couple of themes – the first is simplicity.  Now we’ve been working on this for a number of years already, but I think this will stimulate us again to go and look at the way we communicate with customers, to be as simple and clear as possible when we do that, and to develop products, as well, which are as simple as possible, which help them on that path.  The second issue, I think, is related to some of the more innovative ideas – so very specifically, I’ve asked my team to look at this idea of gaming, and whether we can stimulate young people into thinking about saving using some of the things that they’ve now grown up with, and, you know, gaming is genuinely competitive, it is interactive, and I think one of our thinkers actually is trying to say, well, look, you know, what could we actually encourage younger people to think that saving is a cooler thing to do?  I don’t know, but I do think it’s a debate really worth having, because it will make a real difference to them later in their lives.
 
Simon Meadows: So Andrew, what do you see happening next with this?
 
Andrew Moss: Well, as I say, we’re publishing it, really, to promote the ideas that have come through in the essays – but more than that, we’re going to be much more proactive, we’d love to hear people’s views back. So all of this is on the website, the aviva.com website, I think it’s /fpp that you need to add to that – but we’d love to get some input from anybody who wants to read the essays and have their say in this debate.

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