6 July 2011: Rama Bijapurkar, independent director and author

 

Rama Bijapurkar talks about how to create a new savings paradigm for emerging markets.


To find out more about Future Prosperity Panel visit http://www.aviva.com/fpp

 

Transcript:

 

The biggest challenge to boosting future prosperity is also the biggest opportunity. Over the next few decades we will have several billions of people who are going to be, for the first time in their lives, consuming, and saving, investing, and borrowing. 

 

So we have an unprecedented opportunity to be able to rewrite the rules of how we play this entire financial services game. My main argument is that we must put the individual at the centre of business strategy, rather than manage at the micro-level – I argue that it has to be country-specific, rather than bulk all... bracket all emerging markets together. 

 

If you take a country like India, where you have hardly any organised employment, no social security, and a financially optimistic culture, I think you need to look at benchmarks completely differently.

 

First I think that all companies in the financial services business must make a commitment to find a new way for the new markets – secondly, this means they must develop country-specific strategies, country-specific products and services.  This is also good business, because emerging markets are large markets with several modest-income consumers, so you need new business economics, and new kinds of products. 

 

Thirdly, I think that, while global standard regulation’s nice, I think regulators have to regulate for the comfort of an individual market, given its specifics, and exchange views as they currently already do.

 

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